Prepping and smoking and grilling the whole day away? Don’t anticipate the Smoky, MELT-IN-YOUR-MOUTH deliciousness only to be disappointed by sub-par ribs that aren’t up to snuff. You can have the best ribs, pork and chicken ever without the headache. No mystery here. It’s super easy! Bear Paw Products 3-2-1 RIB RUB has been expertly designed by our master BBQ boffins to take the guesswork out of your BBQ meat. They have boiled the whole process down to just 3 simple steps which are listed on the label of your 3-2-1 Rib Rub.