Cow Lick is all about beef. Qfan musta had some vision, because the blend of ingredients he came up with is the perfect flavor on any beef. No sugar, and a really nice peppery bite that provides an awesome flavor. It does not have too much heat, and never overwhelms the flavor of the beef. Instead it brings out the unique flavor of beef and has your guests wondering what that great taste is. Dizzy Pig Cow Lick Steak Rub is best on steaks, rib roasts, burgers and briskets.