Cowtown Sweet Spot Barbeque Rub - 7 lbs

Q: Is this rub too sweet for brisket?
A: It works well on brisket, especially the flat where a little sweetness helps offset the leaner meat. If you want a more pepper-forward profile on your brisket, you can cut Sweet Spot with coarse black pepper and kosher salt to shift the balance.

Q: How much rub should I use per pound of meat?
A: A solid coating that covers the surface without burying the meat is the right call — roughly 1 tablespoon per pound for most proteins. For competition ribs or pork shoulder, you can go heavier. The 7 lb bag gives you room to season generously without measuring.

Q: Is this the same rub used at Joe's Kansas City Bar-B-Que?
A: Cowtown is connected to the competition team behind Joe's KC, and this rub carries that same Kansas City competition pedigree. It's built to perform at that level, whether you're cooking in your backyard or on a competition circuit.

Q: Can I use this on chicken without it burning on the grill?
A: Yes — just manage your heat. For grilled chicken, set up a two-zone fire and start the chicken on the indirect side. Move it over direct heat only at the end to set the crust. The sugar in the rub can char quickly over high direct flame, so the two-zone method is your best move.